Elevating Brand Connections Through Sport and Passion
CONNECTING WITH YOUR BRANDS
Uncover the stories behind our legacy of success.
Elevating Brand Connections Through Sport and Passion
Discover the success stories that mark our trajectory.
HOW WE WORK
STRATEGY - COMMUNICATION - VALUE
At FutPlan, we transform relationships into enduring legacies. Discover how we've reimagined engagement among brands, athletes, and fans through these success stories
HOW WE WORK
MARKETING - SPORTS - COMMUNICATION
At FutPlan, we transform connections into legacies. Here are some of our success stories where we've redefined engagement between brands, athletes, and fans:
JUNTAS VENCEREMOS
Led by Vicky Losada and accompanied by many other players from the first division, we had the honor of developing this charitable project in favor of those affected by Covid-19.
ONA BATTLE
An identity that seeks to inspire new generations of athletes. Don't miss the details behind the branding developed for Ona Batlle.
AUTOBIOGRAPHICAL BOOK
Led by Vicky Losada and accompanied by many other players from the first division, we had the honor of developing this charitable project in favor of those affected by Covid-19.
PUMA CAMPAIGN 2023
This collection included the Ultra 1.4 and Future Z 1.2 football boots, designed to offer speed and agility in the game. Losada shared the spotlight in this campaign with stars like Neymar Jr., Antoine Griezmann, Luis Suárez
WEPLAYSTRONG - UEFA
#WePlayStrong is a UEFA (Union of European Football Associations) campaign designed to promote women’s football, inspire girls to play, and change perceptions of the sport. It includes various events, social media initiatives, and collaborations with female football players.
AMERICAN PISTACHIOS - 2025 GLOBAL AMBASSADOR
Ona Batlle, a role model for young athletes, has partnered with American Pistachio Growers to launch Pistachea — a campaign aimed at promoting healthy habits and inspiring young people to help build a better world through small, meaningful actions.
PLAYSTATION - FC 25
Experience Ona Batlle’s Story through PlayStation Gameplay, featuring the teams that have played a pivotal role in her career. Witness the dedication and exceptional professionalism that we’ve been part of.
Business Case for Women's Football 2024
UEFA brings together confederations, national associations, leagues, clubs, and sponsors to discuss the Business Case for Women's Football – UEFA’s research that highlights signiFicant growth opportunities in the sport.
NIKE - FOOTBALL EMOTION
Nike and Ona Batlle are changing the game! Discover the cutting-edge technology and bold style of their latest collaboration, designed to elevate performance and celebrate Ona's unique talent. Get exclusive access to the campaign details here.
POKÉMON GO - FEST 2024
Pokémon GO Fest: Madrid 2024, held June 14-16, was a celebration of Pokémon GO in Madrid. Players gathered to catch Pokémon and enjoy a special Football Experience Zone, blending the game with the excitement of football.
PEPSI COMERCIAL - CHAMPIONS LEAGUE 2021
Natasa and Messi team up with professional players from around the world to showcase the power and skill of Pepsi. This incredible commercial has been airing globally across various major television channels.
American Pistachios - 2022
In 2022, pro soccer player Vicky Losada teamed up with American Pistachio Growers for their "What Fuels You?" series. She was featured in a live chat where she discussed how pistachios fit into her diet as an athlete.
JUNTAS VENCEREMOS - CHARITY
Led by Vicky Losada and joined by many other players from the First Division, we had the honor of developing this charitable project in support of those affected by Covid-19.
CAPITANA- AUTOBIOGRAPHICAL BOOK
Capitana tells the story of Vicky Losada, an icon of women's football and a leading Figure in leadership, equality, and diversity. This book offers brands a unique platform to connect with engaged audiences through authentic values and high-impact content.
WEPLAYSTRONG - UEFA
#WePlayStrong is a UEFA (Union of European Football Associations) campaign designed to promote women’s football, inspire girls to play, and change perceptions of the sport. It includes various events, social media initiatives, and collaborations with female football players.
AMERICAN PISTACHIOS - 2025 GLOBAL AMBASSADOR
Ona Batlle, a role model for young athletes, has partnered with American Pistachio Growers to launch Pistachea — a campaign aimed at promoting healthy habits and inspiring young people to help build a better world through small, meaningful actions.
Business Case for Women's Football 2024
UEFA brings together confederations, national associations, leagues, clubs, and sponsors to discuss the Business Case for Women's Football – UEFA’s research that highlights signiFicant growth opportunities in the sport.
NIKE - FOOTBALL EMOTION
Nike and Ona Batlle are changing the game! Explore the cutting-edge technology and bold style of their latest collaboration, designed to enhance performance and celebrate Ona's unique talent. Get exclusive access to the campaign details here.
PEPSI COMERCIAL - CHAMPIONS LEAGUE 2021
Natasa and Messi join forces with top professional players from around the world to highlight the energy, talent, and spirit behind Pepsi. This dynamic commercial has been broadcast globally across major television networks.
American Pistachios - 2022
In 2022, professional footballer Vicky Losada partnered with American Pistachio Growers for their "What Fuels You?" series. She appeared in a live chat where she shared insights into her nutrition as an athlete and highlighted how pistachios play a role in her balanced, performance-focused diet..
ALPRO GORILA
In 2022, professional footballer Vicky Losada teamed up with Alpro to introduce GORILA, a powerful new high-protein plant-based drink. This bold collaboration was designed to energize the plant-based market and connect with active, health-conscious consumers. With Vicky’s athletic credibility and Alpro’s expertise in plant-based nutrition, GORILA became the go-to choice for those looking to fuel performance — naturally.
SEUR - #IMPARABLES CAMPAIGN 2023
SEUR’S #IMPARABLES CAMPAIGN 2023 – CELEBRATING STRENGTH, PERSEVERANCE, AND TEAM SPIRIT IN JULY 2023, SEUR LAUNCHED THE #IMPARABLES CAMPAIGN TO SUPPORT THE SPANISH WOMEN'S NATIONAL FOOTBALL TEAM AS THEY PREPARED FOR THE 2023 FIFA WOMEN’S WORLD CUP. AS AN OFFICIAL PARTNER AND PROUD SUPPORTER OF THE TEAM SINCE 2019, SEUR’S MISSION WAS TO AMPLIFY THE VALUES OF EFFORT, CONSISTENCY, AND PERSEVERANCE—PRINCIPLES SHARED BY BOTH THE TEAM AND THE BRAND.
NIKE - ONA BATTLE
In 2022, professional footballer Ona Batlle, a proud Nike sponsor, took part in a high-impact photoshoot for the brand, showcasing their premium products designed for elite athletes. Through this collaboration, Ona’s dedication to performance and
excellence is highlighted, reinforcing Nike’s commitment to empowering athletes at the top of their game.
FULL POWER CACAO
IIn 2023, Ona Batlle proudly joined FullPower Cacao as a brand ambassador, reinforcing the brand’s mission to highlight the power of cacao as a superfood. Through this partnership, Ona helped raise awareness about the numerous benefits of cacao for elite athletes, using her platform to create engaging content that showcases how this natural superfood fuels peak performance and recovery.
ONA BATLLE - BRANDING
Here we see the power of the concept in action. 'A defender must be unbreakable and insurmountable, with nerves of steel.' This wire fence isn't just a visual element; it's the representation of that barrier Ona raises on the field. And her initials, OB, stand out with the same forcefulness. Throughout these options, the strength of the original text is maintained, and we seek to connect it with the visual representation of the branding.
ONA BATLLE
An identity that seeks to inspire new generations of athletes. Don't miss the details behind the branding developed for Ona Batlle.
