Business Case for Women's Football
The UEFA event, "The Business Case for Women’s Football," held in Bilbao, offered an exceptional opportunity to engage with leading professionals in the women’s football industry. This outstanding event enabled us to connect with a diverse group of experts, including club owners, investors, and brand and partnership specialists. We are grateful for the opportunity and look forward to participating in future events.
The UEFA event, "The Business Case for Women’s Football," held in Bilbao, offered an exceptional opportunity to engage with leading professionals in the women’s football industry. This outstanding event enabled us to connect with a diverse group of experts, including club owners, investors, and brand and partnership specialists. We are grateful for the opportunity and look forward to participating in future events.

A record 50,827 fans packed into Bilbao's San Mamés Stadium for a sold-out final, showcasing not only the growing interest in the game but also the incredible quality of the sport’s finest players.
A record 50,827 fans packed into Bilbao's San Mamés Stadium for a sold-out final, showcasing not only the growing interest in the game but also the incredible quality of the sport’s finest players.
To maintain this momentum, investors now have a unique opportunity to contribute to the continued development of the game. The Business Case for Women’s Football provides a compelling justification for that investment to all interested stakeholders.
To maintain this momentum, investors now have a unique opportunity to contribute to the continued development of the game. The Business Case for Women’s Football provides a compelling justification for that investment to all interested stakeholders.
"European women’s football has come such a long way, especially in recent years, and while we know that the sky is the limit, we will only get there if we dare to challenge our ideas and provoke further change. "We must seize this amazing opportunity and attract more investment and human resource to be uncompromisingly focused on sustainably growing the game."
Laura McAllister, UEFA vice-president and Executive Committee member
Delivering on the commitments outlined in Time for Action, UEFA’s women’s football strategy, this new report—based on an unprecedented range of research and data—provides a comprehensive rationale for increasing investment in women’s football, along with a clear methodology and detailed explanation of its findings.
Delivering on the commitments outlined in Time for Action, UEFA’s women’s football strategy, this new report—based on an unprecedented range of research and data—provides a comprehensive rationale for increasing investment in women’s football, along with a clear methodology and detailed explanation of its findings.

Focusing primarily on the club game, it provides a clear understanding of the sport’s growth potential, outlines the benefits that increased investment can bring, and offers guidance on how to maximize the return on this investment.
Fulfilling the commitments outlined in Time for Action, UEFA’s women’s football strategy, this new report, based on an unprecedented range of research and data, provides a comprehensive rationale for increasing investment in women’s football, along with a clear methodology and an explanation of its Findings.



