The #WePlayStrong Bilbao 2024 event, held on May 25th at the Palacio Euskalduna, was much more than just the prelude to the UEFA Women's Champions League final. It was a vibrant celebration of women’s football, bringing together star players and passionate fans in an atmosphere filled with opportunities for brands.
Brands such as Euronics, Grifols, Heineken, Lay’s, Visa, Amazon, Adidas, EA, Hublot, and PS5 have already leveraged this platform to connect with their target audiences.
From live shows and exclusive player meet-and-greets to interactive games and prizes, the event delivered unforgettable moments that deeply resonated with the audience.