VICKY LOSADA
Building a Global Leader in Women’s Football
In modern football, talent alone is not enough to define a career. What separates great players from global icons is strategy, vision, and the ability to build influence beyond the pitch.
The collaboration between FUTPLAN and Vicky Losada represents a clear example of this approach: a long-term partnership designed to develop not only an elite footballer, but also a global figure capable of influencing the evolution of women’s football.
Vicky Losada has long been recognized as one of the most influential players in women’s football. From her early years playing in Terrassa—often the only girl competing among boys—to captaining FC Barcelona during one of the club’s most successful eras, her career has been defined by determination, leadership, and the ability to break barriers.
FUTPLAN partnered with Losada with a clear objective: to structure and amplify her career through strategic representation, marketing development, and long-term brand positioning
Commercially, we structured and negotiated endorsement agreements, brand partnerships, and image-rights activations across multiple markets. We secured campaigns that enhanced her global visibility while protecting brand alignment and long-term equity. Dozens of collaborations were executed under controlled positioning, maintaining consistency between athletic performance and commercial narrative.
FUTPLAN operates under a comprehensive model that integrates multiple disciplines to maximize the development of elite athletes.
The agency combines expertise in:
-professional representation
-career planning and contract negotiation
-brand strategy and marketing campaigns
-content production and storytelling
-social impact initiatives
-athlete performance support
Through collaboration with specialists in sports science, coaching, nutrition, psychology, and marketing,
FUTPLAN builds long-term strategies designed to help athletes reach their full potential both on and off the field.
Through strategic management and positioning, FUTPLAN has also helped connect Losada with major international brands and campaigns.
PUMA CAMPAIGN
american pistachios
POKEMON GO FEST
Business Case for Women's Football
One of the central pillars of the work with Vicky Losada has been the creation of a strong international identity that connects performance, values, and social impact.
Several initiatives illustrate how this strategy expanded her influence beyond professional football.
Together with FUTPLAN, Losada launched international training camps aimed at helping young girls reach elite football standards while learning from one of the sport’s leading figures.
These camps promote technical development, leadership, and confidence among the next generation of female athletes.
During the COVID-19 pandemic, FUTPLAN and Vicky Losada created the “Juntas Venceremos” initiative, a charitable project involving top-division players to support people affected by the crisis and raise awareness around women’s football.
The project demonstrated how athletes can mobilize communities and create real social impact through sport.
As part of the long-term storytelling strategy around Vicky Losada’s career, FUTPLAN also developed the project behind her autobiographical book “Capitana.”
The book tells the story of Losada’s journey from her early years at FC Barcelona to becoming captain of one of the most successful teams in women’s football, while also reflecting the broader growth of the sport and her role as a leader and advocate for equality.
As part of the long-term storytelling strategy around Vicky Losada’s career, FUTPLAN also developed the project behind her autobiographical book “Capitana.”
The book tells the story of Losada’s journey from her early years at FC Barcelona to becoming captain of one of the most successful teams in women’s football, while also reflecting the broader growth of the sport and her role as a leader and advocate for equality.
Through this project, FUTPLAN helped transform Vicky’s personal story into a powerful narrative platform, connecting her values — leadership, resilience, and social impact — with fans, media, and brands. The book became another key piece in building her identity not only as an elite athlete, but as one of the most influential voices in the global development of women’s football.
The result of this long-term strategy is the consolidation of Vicky Losada as more than a professional footballer.
She has become:
-a global ambassador for women’s football
-a voice for equality and visibility in sport
-a role model for young athletes worldwide
-a valuable partner for international brands aligned with social values
Her story demonstrates that the modern athlete’s impact extends far beyond competition.
FUTPLAN was founded by sports industry professionals with a clear mission: provide athletes with the expertise, support, and strategic vision necessary to shape meaningful careers.
The collaboration with Vicky Losada reflects that philosophy in action.
A career built not only on sporting success, but on influence, leadership, and legacy.
Because in modern sport, the true measure of success is not only what happens on the field — but the impact that remains long after the final whistle.