FUTPLAN, a pioneer in athlete development and sports technology integration, has officially announced a strategic partnership with Be Your Best, the international leader in cognitive training and scanning development for football players.
This agreement marks a milestone in the path toward the professionalization of women’s football, granting athletes access to innovative tools that, until now, were rarely incorporated into their preparation at club level.
The core objective of this collaboration is to enhance players’ cognitive abilities, an essential component of performance often overshadowed by physical or technical training. Through Be Your Best, athletes will be able to systematically develop their ability to scan the field, process information faster, anticipate game situations, and make quicker, smarter decisions under pressure.
“At FUTPLAN, we believe the future of sport lies in the holistic development of the athlete. With Be Your Best, we take a major step forward in our mission to professionalize women’s football, providing objective metrics that maximize each player’s potential and elevate them to the highest competitive level,” FUTPLAN’s leadership team stated.
Be Your Best leverages virtual reality environments and advanced cognitive metrics to train and measure key areas such as spatial awareness, selective attention, and reaction speed. The data generated allows coaches to design personalized improvement plans and closely track each athlete’s progress.
This approach complements the work carried out in clubs, filling gaps in areas that are often underdeveloped, and introducing a data-driven model for player growth and performance optimization.
Through this partnership, FUTPLAN reinforces its vision of becoming a pioneer in the introduction and application of technology in women’s sports, while contributing to the growth and professionalization of women’s football.
“Our goal is clear: to ensure female athletes have access to the same cutting-edge tools and innovations already used by top clubs and national teams worldwide. The talent is there — now it’s about providing the resources to take it to the elite level,” added the FUTPLAN team.
The alliance with Be Your Best positions FUTPLAN as a strategic partner in the transformation of women’s football, opening a new chapter in how players train, measure, and maximize their performance.
