ABOUT THIS CAMPAIGN
Under Armour reaffirms its commitment to sports innovation and female representation with the launch of its iconic collection, "BACK TO SCHOOL", this time featuring a key figure in professional football: Erika Lempek, an emerging player and a leading voice of the new generation of athletes.
Since its founding in 1996, Under Armour has established itself as a symbol of performance, resilience, and technological innovation. With breakthroughs like HeatGear®, ColdGear®, and UA Flow, the brand has redefined what it means to dress for competition: garments that fit the body like a second skin, maintaining comfort, reducing fatigue, and enhancing athletic performance in any environment. It has become a trusted ally for athletes who never back down—on and off the field.
Under Armour reaffirms its commitment to sports innovation and female representation with the launch of its iconic collection, "BACK TO SCHOOL", this time featuring a key figure in professional football: Erika Lempek, an emerging player and a leading voice of the new generation of athletes.
Since its founding in 1996, Under Armour has established itself as a symbol of performance, resilience, and technological innovation. With breakthroughs like HeatGear®, ColdGear®, and UA Flow, the brand has redefined what it means to dress for competition: garments that fit the body like a second skin, maintaining comfort, reducing fatigue, and enhancing athletic performance in any environment. It has become a trusted ally for athletes who never back down—on and off the field.
