ABOUT THIS CAMPAIGN
Under Armour reaffirms its commitment to sports innovation and female representation with the launch of its iconic collection, "BACK TO SCHOOL", this time featuring a key figure in professional football: Erika Lempek, an emerging player and a leading voice of the new generation of athletes.
Since its founding in 1996, Under Armour has established itself as a symbol of performance, resilience, and technological innovation. With breakthroughs like HeatGear®, ColdGear®, and UA Flow, the brand has redefined what it means to dress for competition: garments that fit the body like a second skin, maintaining comfort, reducing fatigue, and enhancing athletic performance in any environment. It has become a trusted ally for athletes who never back down—on and off the field.
Since its founding in 1996, Under Armour has established itself as a symbol of performance, resilience, and technological innovation. With breakthroughs like HeatGear®, ColdGear®, and UA Flow, the brand has redefined what it means to dress for competition: garments that fit the body like a second skin, maintaining comfort, reducing fatigue, and enhancing athletic performance in any environment. It has become a trusted ally for athletes who never back down—on and off the field.
Since its founding in 1996, Under Armour has established itself as a symbol of performance, resilience, and technological innovation. With breakthroughs like HeatGear®, ColdGear®, and UA Flow, the brand has redefined what it means to dress for competition: garments that fit the body like a second skin, maintaining comfort, reducing fatigue, and enhancing athletic performance in any environment. It has become a trusted ally for athletes who never back down—on and off the field.
