FUTPLAN IN SHE FOOTBALLER
In She, Footballer, Futplan plays a key role in the organization and sports management of the project, working closely with the production team to coordinate agreements with clubs, leagues, and players, define the participants, and select the representative teams from each country. Once the sponsor and filming schedule are confirmed, we will be present at every shoot to ensure compliance with sports guidelines and fidelity to the values of women’s football. Our mission is to guarantee an authentic, professional, and carefully crafted representation at every stage of the production.
Strategic marketing to elevate visibility, brand value, and audience reach
With a proven record in athlete image management and global campaign execution, FutPlan leads the overall marketing direction of She, Footballer. Their contribution includes:
Brand strategy leadership
FutPlan crafted the show’s brand identity and communication strategy—ensuring every visual, narrative, and activation reflects a cohesive and impactful story. From tone of voice to aesthetic guidelines, every element serves to position She, Footballer as a culturally relevant and globally scalable brand..
Partnership activation and media exposure
Drawing from successful collaborations with Nike, Puma, and Pepsi, FutPlan orchestrates partnerships, media outreach, and high-visibility campaigns that maximize the show’s reach across traditional and digital channels.
Expertise in sports brand management
FutPlan’s background managing the public image of elite athletes like Vicky Losada and Ona Batlle informs a unique understanding of the women’s football ecosystem. That insight is essential to connect She, Footballer with relevant audiences, brand partners, and cultural touchpoints.
Purpose-driven marketing: turning real stories into global momentum
FutPlan’s role goes beyond mere marketing execution, bringing purpose, vision, and authenticity to the project. Their approach turns She, Footballer into much more than a show: it becomes a platform that tells real stories, builds role models, and opens new opportunities in women’s football. FutPlan is dedicated to promoting women’s sports, raising visibility, and creating icons within football, thereby driving the growth and consolidation of the discipline.
