FUTPLAN IN LOSADA FOOTBALL CAMP
At Futplan, we’re proud to partner with Vicky Losada as her marketing and communications agency for one of her most personal and impactful projects: the Losada Football Camp. More than just a football camp, this initiative led by the former FC Barcelona, Manchester City, and Spain international player is a platform to shape future athletes, promote leadership, and inspire the next generation through sport.
What is the Losada Football Camp?
The Losada Football Camp is a youth-focused football experience that blends high-level training, personal development, and value-driven leadership. It’s designed for girls who not only want to improve on the pitch, but also grow off it.
Founded and led by Vicky Losada herself, the camp offers professional coaching, team-building sessions, leadership talks, and direct engagement with elite athletes.
“I want the next generation to have visible role models. To know they can dream big—on and off the field.”
Futplan’s Role
As Vicky's creative and strategic agency, Futplan has been involved from the ground up, working across every stage of the project’s development:
Brand development
We created the camp’s visual identity—from naming, logo, and color palette to tone of voice and storytelling.
Content production
Photo shoots, videos, reels, interviews, testimonials, and mini-docs for social media and press.
Digital & media campaigns
Full content strategy, social media management, content calendars, and media outreach.
Sponsorships & partnerships
We helped secure and manage key brand collaborations, including Nike, Iberdrola, and grassroots clubs.
Impact
young participants since its launch in 2022
+
0
cities: Terrassa, Barcelona, and Madrid
+
0
Partnerships with youth clubs, sports academies, and nonprofits focused on youth development
Why This Project Matters
Because it reflects what we believe in: authenticity, passion, and community impact. The Losada Football Camp is not just about football. It’s about empowering new voices, creating spaces of visibility, and using sport to inspire real change.
At Futplan, we work with athletes and brands that lead with purpose. Collaborating with Vicky Losada allows us to amplify a message that transcends marketing—one that transforms football from within.
