POKEMÓN GO - FEST IN MADRID 2024
Pokémon GO Fest Madrid 2024 was an event that combined the augmented reality game with real-world experiences. It took place at Juan Carlos I Park and across the city of Madrid from June 14th to 16th, 2024. The event aimed to promote social interaction and physical activity, attracting a diverse group of players from various backgrounds. Notable activities included a dedicated football experience zone, offering interactive challenges and the opportunity to meet sports figures. Experiential Marketing
The core marketing strategy was centered around creating a live, immersive experience. By hosting the event at a physical location like Parque Juan Carlos I and extending gameplay throughout Madrid, Niantic aimed to offer attendees memorable, real-world interactions, fostering a deeper connection with the game.
Pokémon GO Fest Madrid 2024 was an event that combined the augmented reality game with real-world experiences. It took place at Juan Carlos I Park and across the city of Madrid from June 14th to 16th, 2024. The event aimed to promote social interaction and physical activity, attracting a diverse group of players from various backgrounds. Notable activities included a dedicated football experience zone, offering interactive challenges and the opportunity to meet sports figures.
Experiential Marketing:
The core marketing strategy was centered around creating a live, immersive experience. By hosting the event at a physical location like Parque Juan Carlos I and extending gameplay throughout Madrid, Niantic aimed to offer attendees memorable, real-world interactions, fostering a deeper connection with the game.
The core marketing strategy was centered around creating a live, immersive experience. By hosting the event at a physical location like Parque Juan Carlos I and extending gameplay throughout Madrid, Niantic aimed to offer attendees memorable, real-world interactions, fostering a deeper connection with the game.
Community Engagement:
A key objective was to strengthen the Pokémon GO community. The event provided a platform for players to connect, socialize, and share their passion, which in turn generated organic marketing through word-of-mouth and social media buzz.
A key objective was to strengthen the Pokémon GO community. The event provided a platform for players to connect, socialize, and share their passion, which in turn generated organic marketing through word-of-mouth and social media buzz.
